Health Care Operations & Business development
- Email:
- jennifer_byatt@hotmail.com
- Tel:
- 5402077977
Summary
Experienced and outcome-focused executive, with hands-on leadership experience. Career accomplishments in strategic and events planning, goal setting, healthcare management, and program administration to promote healthcare options. Recognized for outstanding sales and marketing skills, public relations, and resource utilization. Known as a motivated self-starter who exemplifies proficiency, hard work, and reliability.
- Proven track record of success in program and policy development, complemented with extensive public relations history, and broad network of contacts and community alliances.
- Capability in delivering cutting-edge and informative presentations.
- Healthcare advocacy acquired from Bachelor’s and Master’s degrees, combined with experience in evaluation, development, and implementation of organizational improvement initiatives as well as program mission.
- Efficiency in handling increasing responsibilities and large caseloads through effective time management and prioritization skills.
- Dual citizenship, United States and United Kingdom.
Skills
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Education
EDUCATION
Master of Science in Health Administration | UNIVERSITY OF NEW HAMPSHIRE, DURHAM, NH
Bachelor of Science in Health Management and Policy | UNIVERSITY OF NEW HAMPSHIRE, DURHAM, NH
CERTIFICATION
Certification in Event Planning | PENN FOSTER CAREER SCHOOL, SCRANTON, PA
ACTIVITIES
Chambers of Commerce
Volunteers for the Blind – Business Development and Fundraising
Experience
PROFESSIONAL EXPERIENCE
REVEILLE SYSTEMS, INC., FREDERICKSBURG, VA
Director of Sales and Marketing2011–Present
Oversee Reveille’s healthcare and private sector business operations. Manage marketing strategy development and implementation to achieve sales expansion and profitability. Plan and set revenue goals, contribution margin, and strategic objectives.
-Render hands-on leadership, direction, and support to the Executive Team in carrying out sales, and account management strategies, ensuring that the company is competitive in its specialized market.
-Prospect and generate leads.
-Prepare and present request for proposals (RFPs) to potential clients.
-Expand client base in Virginia, District of Columbia and Maryland
Consultant2009–Present
Manage and expand the special event business serving regional resorts, restaurants, and vineyards as well as area healthcare organizations and private events. Administer full project cycle encompassing sales, planning, scheduling, budgeting, and vendor relations. Led and coached sales teams at 10 long-term care/rehabilitation facilities to increase census and payor mix.
-Organized events for residents of nursing home and assisted living facilities.
-Supported a start-up hospitality software firm regarding sales and marketing activities.
-Coordinated various events, including trade shows and large business conferences for Cardinal Health, Team Health, and various other organizations, Events included the New Hampshire and Massachusetts Hospital Associations, Radiologic Society of North America (RSNA)
-Organized events for Ingleside Vineyards including weddings and other events.
-Served as a contractor with Entourage Consulting to perform wine tasting. Significantly drove sales goals by 300% increase.
-Functioned as sales consultant for Wedding Selections to sell exclusive advertisement space to wedding vendors.
-Held interim position as catering/event manager for Chesapeake Beach Resort & Spa, a family-owned full service resort, to plan, organize, and carry out event, catering, and restaurant management
HOSPICE OF VIRGINIA, RICHMOND, VA
Provider Relations Representative2008–2009
Established provider relationships and produced marketing materials, such as advertisements for magazines, newspapers, and flyers. Educated local physicians and hospitals to promote and expand community awareness of hospice care benefits.
-Created and carried out marketing and education programs as well as physician and community hospice outreach programs for seniors.
-Proactively coordinated in healthcare fairs to educate people on the benefits of hospice care.
RADIOLOGIC ASSOCIATES OF FREDERICKSBURG, AN AFFILIATE OF MARY WASHINGTON HOSPITAL, FREDERICKSBURG, VA
Operations Manager2007–2008
Spearheaded strategic initiatives to generate patient volume beyond targeted goals for the new diagnostic center and the interventional outpatient practice. Led and supervised a staff of 20 medical and administrative personnel across two locations, while overseeing medical program operations, including staffing, scheduling, employee relations, maintenance, and joint ventures.
-Operated a joint venture in collaboration with Mary Washington Hospital to build a new diagnostic center, which opened on time and under budget.
-Tracked and promptly responded to all issues within the office, from employee relations to maintenance and operational emergencies.
MARY WASHINGTON HOSPITAL, FREDERICKSBURG, VA
Strategic Planning Manager2005–2007
Held full responsibility in managing hospital business planning and new development initiatives, including requirement gathering, market and statistical analysis, and Certificate of Public Need (COPN) applications completion.
-Negotiated and received state approval to establish a new 100-bed hospital
-Successfully applied for an additional state of the art 4 operating rooms and a cardiac catheterization laboratory
-Developed business plans for various projects, including joint ventures, service excellence programs.
-Presented findings to senior executives and board members.
-Contributed in launching a new freestanding Emergency Department.
-Maintained the viability of partnering with a national urgent care organization.
-Played a pivotal role in leading a detailed laboratory expansion and renovation initiative to meet projected inpatient and outpatient volumes.
-Determined the scope and viability of prospective new medical program initiatives by documenting comprehensive business plans in cooperation with group leaders at all levels.
ELLIOT HOSPITAL, MANCHESTER, NH
Senior Strategic Planning Analyst2003–2005
Strategically designed, developed, and implemented business plans for all medical divisions. Handled and successfully completed Certificate of Need (CON) applications for bed expansion and renovation for neonatal intensive care, acquisition of an additional MRI machine, and upgrades of various equipment including linear accelerator.
-Documented federal grants files for the Neonatal Intensive Care Unit.
-Served as a liaison between the state CON Board and hospital; discussed suggestions, state regulation revisions, and application approvals.
-Planned and executed patient appreciation events for children and their families utilizing the neonatal intensive care unit (NICU) and Oncology Unit (Cancer Appreciation Day).
TEAM HEALTH, KNOXVILLE, TN
Vice President of Business Development1999–2003
Oversaw business growth and development for the northeast territory. Prospected for new business opportunities to build the New England market from the ground up and secured two of the most profitable contracts for the radiology division. Took charge of managing the operations of five radiology practices. Worked in partnership with the hospital administrative team, medical director, department managers, and Team Health’s corporate office to meet client satisfaction with products and services in order to ensure repeat contract renewals and to provide the best patient care.
-Processed and completed all requests for proposals, financial proforma, and presentations for executive team.
-Overcame obstacles previously facing other team members to sell a difficult product and establish a lasting relationship with target clients.
Radiology Operations Manager
Carried out operations management of five radiology practices in Massachusetts, Connecticut, Pennsylvania and New Jersey. Led a staff of five that performed credentialing, scheduling, and recruiting to meet the practice needs. Secured positive relationship with client in cooperation with local directors, physicians, hospital administrators, and Team Health administrators.
-Served as a liaison between onsite radiologists, Team Health senior management, and hospital senior administration.
-Implemented radiology after hours call service (night hawk service) for practices.
PRIOR EXPERIENCE
CARDINAL HEALTH/MEDIQUAL SYSTEMS, WESTBOROUGH, MA
Regional/National Sales Manager/Training Consultant
CIGNA HEALTHCARE OF MASSACHUSETTS, FRAMINGHAM, MA
Provider Relationship Representative
TRAVELERS INSURANCE, BOSTON, MA
Provider Relationship Representative
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